Design And Implementation Of Internet Retail Enterprise Dynamic Pricing System

In the e-commerce environment, consumers are no longer limited to time, no longer have the limitation of space, he can be anywhere at any time to buy goods, the circulation of goods accelerated dramatically, but at the same time, the life cycle of products is greatly shortened. Through Internet and consumers can compare in detail the performance and price of a commodity, the price sensitivity is greatly increased. High price with the performance of the product is easy to be eliminated. So how to quickly and flexibly in the Internet retail market pricing becomes more and more important, the Internet makes the price of the product is more transparent, customers willing to spend time to be able to price comparison between multiple sites; On the Internet, each enterprise will bid to find their own core competitiveness or the innovation of marketing to defeat their rivals, which creates a very intense market competition, in a variety of means of competition, the price is still the most sensitive; Not infinitely reduce prices, each product has a cost, Internet retailers must maintain a certain profit to operate for a long time, looking for an innovative approach to balance the price of vicious competition and the necessary profits is the issue of Internet retailers must consider mainly; Fast development of Internet, the long tail here with a free domain, and in the foreseeable future will remain high speed growth, though the competition is intense, but after a high-value, and innovation is bound to have more market opportunities than offline, Internet retailers must seize the opportunity to meet the challenge rather than run away.In this paper, we study the dynamic pricing of retail enterprises in the Internet applications. In this paper, the dynamic pricing system based on network grab, comparison, algorithm, data, no, and relying on the network technology, software engineering and database technology, through a variety of data dimensions, pricing strategy, achieve timely, safe and accurate dynamic pricing, on the basis of large data, to monitor the price strategy, analysis, and evaluation. In this paper, by setting the commodity pricing target pricing, pricing pricing constraints, cycle, frequency, at the same time offer reference bad price, traffic data, storehouse, gross margin, price elasticity, calculate the individual SKU optimal price and optimal simulation result and the actual sales price multidimensional data, such as commodity prices eventually develop of fine management and dynamic pricing system, realize the dynamic pricing of Internet retail goods.After the test, this paper implemented the Internet retail enterprise dynamic pricing system can meet the design requirements, at present this system has entered into trial operation stage, the mainstream e-commerce sites by tools and data capture, and implements the data migration, through the comparison algorithm implements the dynamic pricing of goods, has obtained the very good operation effect. This article aims to increase competitiveness with innovative dynamic pricing method, make the Internet retail enterprises gain advantage in the fierce price competition, innovative means of dynamic pricing to keep profits, for Internet retail enterprise to bring more market opportunities, improve the Internet retail enterprise return on investment.