A Study On The Construction Of The Image Of Body Builders Based On Discourse/Power Theory Of Foucault

In the social network era,more and more people take selfies with smart phone and upload them to the social networking platforms like Weibo,WeChat and QQ Zone,in order to show their body images.Selfie technology,image-editing softwares and all kinds of social networking platforms,force a new mode of producing and presentation of individual images,as well as a selfie discourse.This selfie discourse combines with the aesthetical discourse,then produce regimes of truth which distinguish beautiful or ugly, acceptable or unacceptable,normal or abnormal.The power uses regimes of truth to discipline the body image construction.With respect to traditional aesthetic which paid attention to mental awareness,the aesthetic of body under consumer society focus on the external image of body and the body sensory experience.Power and discourse work together,set up a standard on ideal body which will be followed by people when they construct their body image.Social networks have been flooded with thousands of selfies,which emerged an unique body landscape.The consumer body aesthetic phenomena,the course of body image construction and the deep-seated problems are worth of our study.The thesis based on the selfies of the fitness crowd,uses the critical visual methodology as a frame,starts from three aspects namely technological modality,compositional modality and social modality,uses Foucault's discourse/power theory,combines with the compositional interpretation and the deep interview,to analyze the fitness crowd's selfies, the behaviour of taking selfies and the line of sight between the seeing and being seen,in order to explore the body image construction of the fitness crowd and the operation of the discourse/power behind it.The thesis consists of five parts,the introduction part of the article brings forward the researching origins and meaning,cleans research home and abroad,dwells on the research frame,object and methods.The second chapter focuses on the technological modality of the fitness crowd's selfies,mainly dwells on the technology of shooting and presentation. The third chapter starts with the picture elements and relevant discourse text of the selfies separately,analyzes the relationship between discourse and power which behind selfies.The forth chapter looks at the social modality of the fitness crowd's selfies, analyzes the course of bodyimage construction and the power relationship and discipline mechanism behind it.The last part is conclusion,dwells on the research results,the innovation points,the limitations and the suggestions for future research.The research finds out the body image construction sets up a route which from the double supervision of body image,to disciplinary technique of body image,then to the production and consumption of body image.The construction of body image is the result of social construction and self construction.