Research On The News Report Of The Minority Nationality In Sina Network

Since the founding of new media, the business portal has become the leader of network news, Sina network is the one of best, minority news although as one of the traditional media news category, but in business portals also occupies important position. From the date of the birth of the commercial web site, the national minority news has gradually developed and expanded to form its own unique characteristics. Study minority news in business portal and research on minority news in the portal's status and features, to explore the minority Journalism under the network environment and the causes of the problems and to solve the problem and the formation factors and puts forward effective suggestions, for the development of the network of minority journalism provide some beneficial attempt and opinions.The innovation of this paper lies in the combination of research methods and research perspectives. On the one hand, in the research of minority news literature, most of the literature by means of humanistic thinking, analysis of the minority news is subjective, this method is the use of a combination of empirical and philosophical, to support data speculation, speculative demonstration data, from the simple analysis of the literature or survey data; on the other hand, the research for the minority journalism in China, focusing on the party and government organs derived from the traditional media and network media, to study business in the website of minority news is yet to come, the business portal perspective, taking the representative Sina network as the research object, carries on the discussion and research the network of minority news,In this paper, Sina network as a research platform, to the national minority news Sina network as the research object, the use of data analysis, the national minority news data collected from 2003 to 2015 of Sina network, explore the minority news on Sina network's status and characteristics; sampling on Sina network in the news to the sample survey method. And the report content analysis, explore the minority news on Sina network in the characteristics; content analysis method and combination of literature analysis and Analysis on sampling in the news, to explore the problems and causes of minority news in Sina network appeared; finally, according to these the problems and suggestions for the survival and development of the minority news portal in the business, and in the conclusion of the minority news and business portal Web site for dialectical thinking and summary.