Zhubajie Crowdsourcing Platform Data Analysis And Crowdsourcing Model Design

Crowdsourcing, as a new economic model, it is widely used in the field of Network Economy. With the application of the crowdsourcing model bringing trendy in recent years, domestic and foreign crowdsourcing platforms resemble bamboo springing up. Abroad crowdsourcing platforms started early and their operator are relatively more mature. In this paper,it intends to crawl real-time data from the famous Zhubajie and Mechanical Turk crowdsourcing platforms,to dig data features and correlation of two well-known crowdsourcing platforms and to make comparison and analysis on the mode of platforms. Through these efforts,the paper builds the contract award model and the crowdsourcing model for Zhubajie crowdsourcing platform,which are expected to provide reference for the healthy development of domestic other crowdsourcing platforms.In this paper,it had crawled data on two platforms for a month,which includes 419,832 records of Zhubajie platform and 120,900 records of Mechanical Turk platform. Using word segmentation and vocabulary richness technology, the paper analyze the characteristics of service providers on Zhubajie platform:executions are concentrated in the core service providers, and it failed to reflect the popularization of crowdsourcing model; service categories sold by service providers are more concentrating and single. Using the method of data correlation and data cloud,the paper analyze task characteristics of three kinds of mode on Zhubajie platform:piece mode is welcomed by most participants and task price of piece mode has a strong positive relationship with number of participants. Through the comparison between patterns:the tasks of each mode have a centralized category, and have a suitable price range.Based on these conclusions, the paper builds contract award model for Zhubajie platform. Through comparative analysis of the basic operational indicators, crowdsourcing model, contract award model, incentives, etc.,the paper find some problems existing in Zhubajie platform:average daily traffic is not high, and active degree is low;participants are social people, male accounted for 70% of the whole and ignoring students group;tasks are comparatively complex, platform tending to contracting interest, and incentive measures are single. To solve these problems, the paper has redesigned crowdsourcing model of Zhubajie platform, including the construction of ecological crowdsourcing tasks, "solve Dominant" crowdsourcing role shift, as well as a variety of incentives and intrinsic motivation implementing measures.In this paper, the building of contract award model, and the redesigning of crowdsourcing model will have a good guide for the development of Zhubajie crowdsourcing platform. At the same time, it also can provide some reference for other domestic crowdsourcing platforms, as well as the crowdsourcing development of our country's future.