Research On The Motivation Of Newspaper Editors In YT Press

At present, the reform of the state-owned enterprises and the market economy has a sustained impact on the newspaper industry, which leading the fierce attack and increasingly grim of living environment for enterprise newspaper. Due to the strategic adjustment of D oil field and continued slump of oil price, as typical enterprise news, severe challenges are faced in front of YT Press. As the vitality of the staff is the motive force of the enterprises development, under the current situation, the improvement and strengthen of human resources management, effective stimulation of the general staff initiative and deep disinterment of employee potential become the key topics to be considered by newspaper in YT Press.With YT Press selected as sample of company press, with the background and purpose introduced firstly, simply present the current status of motivation research of domestic press.By concept exploration of motivation mechanism, based on western classical motivation theory, analysis the motivation status of YT press editor staff and take this as breakthrough point of research. Based on the investigation results, after a series of statistical analysis, fully understand the expectation of YT press editor staff and discuss the problems and reasons for the existing motivation mechanism by the numbers, finalize the main content of position,salary setting, mental reward and individual development. Pointed at the reasons, combined with the actual situation of press, from salary setting, performance reward, career planning,humanistic care, improve the existing motivation mechanism, supply the reference to press for attracting, usage, training and retaining the talented personnel, further enhance the enthusiasm of the staff and work performance, provide a reliable guarantee for the initiative adaption to the new system and mechanism, enhancement of cohesion and competitiveness of newspaper press.