The Study On The Community Newspaper's Impact On The Resident's Identity

Economic development has led public sectors mature,the basic unit of society is gradually from the "community unit" community to community.On the basis, more people began to care about what happens around them,the community newspaper came into being.It found that,on the basis of extensive literature analysis,Chinese community newspaper founded not less than 50 in 2014 Community newspaper is showing a trend of rapid development.Prosperous community newspaper has led increasingly of research on community newspaper,more and more people become concern on those.This research is to study the function of community newspaper,it focuses on resident identity,and explores the impact of a community newspaper in identity produced in the process of constructing.The study used depth interview and non-participatory field observation,combined with the literature analysis, text analysis and deductive.The purpose is to analyze how it affects residents construct community newspaper identity.This thesis consists of five parts.The first part is the research situation, research questions, research methods and the introduction of the core concepts.The second part describes the causes and current situation of the development of the community newspaper,and <the da shi hua community newspaper> present situation.The third part is the impact on the community newspaper community residents self-identity.I analyzed from four aspects:self-image unified other's evaluation,image and emotional projection,consumer identity and role-playing.The fourth part is the impact on the residents of a community newspaper group identity.I analyzed from three aspects:community awareness, group evaluation, group emotion.The fifth part is the conclusion.I summed up the community newspaper for residents of the impact of identity,and made recommendations on how a community newspaper to help residents build complete identity.The study found that community newspaper for community residents self-identity and community groups Approbation has a positive effect.Community newspaper to help community residents to complete the construction of self-identity.First, the community newspaper to help form between community residents enjoy, let community residents get others recognized,helping people unified self-image and other's evaluation.Secondly, in the community newspaper reading process, community residents contact by selective reading of the report content evaluation and feedback, realize the intention and emotional projection.Then, the community residents selective attention, ignored, criticized the content community newspaper or newspaper organizations to participate in community activities are a manifestation of personal consumption,this can help people achieve consumer recognition.Finally, the community newspaper influence the values and behavior of residents, changes in family life he played the role.Community newspaper helps community residents to complete the construction of group identity.First, the community newspaper spread community information for community residents to provide clear and complete understanding of the community channel, helping residents form groups cognition.Second, the community newspaper concerns for community livelihood and community building,helping residents establish a more objective and correct evaluation groups.Third, the community newspaper spreads positive energy community,helps for createing a harmonious community atmosphere,in favor of community pride cultured,helping to train groups of community residents emotion.Combined with field research, the author reported how the community to help residents construct some suggestions Identity.First, the community newspaper to adhere to the people-oriented concept of news reports, pay attention to people's livelihood and transfer positive energy.Second,the community newspaper concerns for community livelihood and community building,helping peolpe establish a more objective and correct evaluation groups.Third, the community newspaper to take advantage of multiple platforms, especially microblogging, micro letter, forums, and establishing good interaction between residents.Fourth, the community newspaper should strengthen cooperation with universities, to provide intellectual support for its development.Fifth, the community newspaper should make full use of local resources so that community residents and businesses to participate in the building of the newspaper.