Research On The Media Marking Strategy And Practical Approach Of Domestic Animated Movies In The "Internet+" Era

With the comming of the Internet age,the Internet and film industry gradually integrated, It had a tremendous impact on the film industry chain. This article is based "Internet +" new context, literature analysis, case analysis and field practical approach,careful analysis of media history and current situation of domestic animated film marketing.I found many problems on the media marketing of domestic animated film and we proposed new media marketing strategy and Practical Approach in order to provide the theoretical basis and practical reference for the development of recommendations made animated film industry.Based on advertising 4C theory, domestic animated film media marketing strategy are: the value of the development strategy, distribution channel diversification strategy, branding strategy, network ticket price war strategy. The branding strategy is an important part of the marketing media, this paper based on the traditional media platforms, social media platforms, professional movie site,electronic business platform, public relations activities, each elaborate one by one.After practice in these field, this paper presents specific Practical Approach includes: animation talent training mechanism to build long-term, building operators animated film copyright system, the establishment of Internet-based distribution system, innovative media marketing and media industry to build the whole chain.The article is divided into five parts. I. Introduction; Second, domestic animated film media marketing overview; Third, the "+ Internet" era domestic animated film media history and current situation of marketing analysis; Fourth, "Internet +" era of domestic animated film media marketing strategy; Fifth, the "Internet +" Times domestic animated film media marketing Practical Approach.