The New Media Intervention Mechanism For "Environmental Adhesion Mentality" In The Youth Group's

In recent years, the environmental group events occurred frequently and showed the trend of youth participation. In the age of whole media, the environmental game is becoming more and more participatory, and the youth group has become an important subject. The changes of their cognition, emotion and behavior has affected the process of environmental events. Nowadays, the “Environmental adhesion mentality” in the youth group also has influenced all the aspect of environmental risk, and it has become an important psychological motivation which led to current environmental group events suddenly rose.The “Environmental adhesion mentality” refers to when members of society face the imbalance of environmental information acquisition and benefit game, they always consciously or unconsciously to adhesive for “multi stakeholder alliance”, and unified treat the environment as a multiple interests outlet for the mental body in the media of social and the field of environmental risk. In the field of environmental risk,the contradiction between the social stratum order, the imbalance of resource allocation and the awakening of rights for youth groups continue to expand. And in the “Maoming PX incident”, the behavior of relevant departments and medias in the information dissemination led to the expansion of risk on the “Environmental adhesion mentality” in the youth group.This paper is based on Based on the empirical investigation into “Maoming PX incident” and combined with SPSS statistical software for data analysis, it found that the behavior of relevant departments and medias has led to the evolution of the“Environmental adhesion mentality” in the youth group. And the process of resistance of youth groups, new media expanded the Environmental adhesion mentality generalization also lead to the intense environmental risks-- the cause of youth groups cognitive, identity and Behavior Alienation of mutual construction which directed point at the risk of landscape of the participate in environmental, political security and media system. Based on this, this article began from the angle of “ intergroup treatment” and worked out how new media to interactive relieve the “Environmental adhesion mentality”. In order to gradually resolve the “Environmental adhesion mentality” in the youth group, and relieve the real risk in the process of youth group's struggle.