A Research On Robert·Logan's Communication Theories

Robert Logan is a physicists, communication of Canada, he has been always engaged in the research on the interdisciplinary. Also he is a member of Marshall McLuhan circle. He is the representative people of the second of the Media Ecology.Since the 1970 s, Logan has been active in the forefront of interdisciplinary research and media research.Oral and written cultural are two different forms of media, both of them have a far-reaching influence on social cultural. The transform towards oral to written cultural means a conversation about the way of cognitive, from auditory to visual,concrete thinking to abstract thinking. However, the alphabet is the point of the transform about oral and written cultural. So Logan thinks the alphabet is not only a kind of language, but also a kind of media. The alphabet forms a different way of cognitive, it is embodied in all aspects of western society, for example, science, art,law and ideas and so on, and it has a very important influence on the western country.Logan's research on the ‘new media 'has created a new direction of the research topic. His discourse about the ‘new media' become the basis and important reference to the people who research the media later. Logan thought the ‘new media' and the traditional media such as, television, newspaper and radio has a very significant different. One of them are digital and interactive. It is because of them, the ‘new media' has a huge impact on the traditional media, and also has important influence on the social economic model and the construction of the community.The internet is the representation of the new media medium. in the process of understanding and interpretation about ‘new media', Logan always use the internet for example. But the different between Logan and other scholars who research on the media is that Logan research the media from a perspective of language. this is the innovation of Logan's. times changes, the concept of the language has been changed,the linguists thought the language is not only a way of communication, but a way of processing information. Also it is the two biggest functions of media, the internet has a very different characters in semantic and syntactic, therefore the internet itself is a kind of language. So Logan emphasis the learning on the language of internet, also he put forward opinions about internet learning, it is very meaningful.On the one hand, Logan's research on the media has been continued the topics of the Media Economy, for example, the relation about the media and society and also the technology of media and so on. On the other hand, Logan putforward some new opinions and suggestions, theses are Logan's innovations. Logan's research lay a foundation to the research behind, also Logan put forward a lot of suggestions, theses are meaningful and helpful to us, It is worth us to learn and reference.