Design And Realization Of Power Marketing Service System Based On Mobile Devices

With the blooming development of mobile internet, the number of smartphone users increases sharply. As the diversified applications of smartphone gradually extend to the people's life, its intelligent, interactive and convenient characters have extremely benefit people's daily life, which gradually changed people's rely on traditional Internet applications, so that the intelligent mobile terminals become an indispensable part of people's life. According to the above background, the power company puts forward to construct electric power marketing service system, through which making full use of the mobile Internet to provide users with personalized, self-directed, diverse and convenient service, and provide on-site personnel mobile work platform for on-site staff, so as to build “new model of mobile marketing services”.The realization of mobile operation and monitoring of the electric power marketing can further optimize the power marketing business process, shorten the management chain, strengthen business cohesion and promote the business integration. Through mobile customer service, operations become more homogeneous and service become more individualized; meanwhile, customer response can also speed up. To an enterprise, the integration of communication ability further strengthens the smooth communication and quick interaction among its internal staff in all levels and different departments, as well as with its extern al customers.From the perspective of software engineering design, this paper analyzes the business requirements of electric power marketing mobile services, and fully considers factors such as system development technology and data security. According to the reliability and ease-of use demands of electric power marketing system for mobile service, this paper designs an overall solution with a wide applicability based on the mature database framework to meet the demand of electric power marketing mobile service applications:(1) Focusing on the analysis of traditional marketing and new business needs, building a widely used electric power marketing of mobile services business model.(2) Establishing an advanced mobile work platform and the standardized inter face specification of the interaction between internal and external network, developing a set of safe and stable applications which can be widely used in mobile equipment.This paper is based on plenty of home and abroad technology books, the technology in professional literatures, the actual demand of electronic power marketing of mobile service, and the latest electric power development policy orientation in China. It aims to design and develop a set of mobile work platform which focusing on improving customer service quality.