Application Of Big Data In Television Programme

Big Data is bringing profound changes for the development of society,businesses are seeking opportunities in big data wave, the television industry is no exception.Age of Big Data, the rapid growth of mobile intelligent terminals, online video sites and social networking sites are booming, these terminals and sites produced vast amounts of data and growing exponentially. In social network as representative of the new media in the era of big data themselves, showing vigorous development of the situation. With the deepening of the integration of media, big data applications on television also began to accelerate, the US TV series "House of Cards" by users on the video site big data analysis to pick the actors to adjust the story, a classic television program big data applications case. China With the popularity of radio and television networks "national network" of the building, smart TV to interoperability, the bidirectional communication, open sharing of large data-based broadcasting platform is built, large data applications in the television program will go deeper, thirteen five countries proposed a plan big data strategy, the provincial TV stations have also put forward their own big data strategy, in recent years, has been paying off big data application in practice television programs, mainly reflected in the program pre-production content mining and planning, broadcast content adjustment process, optimization and precision marketing program post the contents of three aspects. At the same time big data applied to a television program also brings television program in the form of innovation, enrich the content of the program.This paper investigates the definition and characteristics of large data, introduces the application status of big data in all areas of society. Second thesis analyzes the development difficulties and opportunities under the big data environment of television programs, sums up the current television programs in terms of big data applications should solve the problem, explore the development direction of the Big Data era television programs. Thesis focuses on Big Data in the television programplanning, the impact of television program production application and large data applications to the television program of the television audience. Finally, the paper-based TV show Big Data application status and updates grasp the development trend forecasting television programs.