Research On The Innovative And Entrepreneurial Model Of College Students Under The Background Of Internet Plus

In the 21 st century,with the continuous development of Internet information technology,college students gradually become the main force in the internet era.The development of network society has a tremendous impact on their mindset,pattern of behaviour,psychological development and values,and even their ability to earn a living.In 2015,Premier Li Keqiang first presented the “Internet plus Action Plan” in the government work report,promoting the combination of mobile Internet,cloud computing,big data,Internet of things and modern manufacture,"Internet plus" as a new economic form has changed the development mode of traditional economy in China.it also provides a new way for entrepreneurs to develop at the same time.In the encouragement of "Mass Entrepreneurship and innovation",college students have become the most active and promising group with a higher degree of familiarity for the internet and less investment in entrepreneurship.Finally,it become the main driver of internet innovation and entrepreneurship.Under the new network form,the curiosity of college students about new things and their unique judgment on future things make more and more college students realize that self-employment is an important way to realize the value of life and try to innovate and start a business in every field actively.However,the survey shows that the success rate of college students' innovation and entrepreneurship is low,most of them only use the network platform to realize the most primitive trade and commodity exchange function.Most of the innovative business models stay in the initial stage or have huge gap with the reality.Based on the development of innovation and entrepreneurship,this paper studies the impact of the existing network innovation entrepreneurship model on college students in China,and provides corresponding suggestions.This paper is based on the method of literature research,SWOT analysis and case analysis.First of all,it deeply analyzes the background and significance of college students' innovation and entrepreneurship in the Internet age,and thinks that the "Internet Entrepreneurship Plan" will have a direct effect on the social economy through changing the entrepreneurial environment.Under the background of global college students' Internet innovation and entrepreneurship,this paper explains directly whether Chinese college students can break through the resistance and play a leading role or occupy a favorable position.Then,the author analyzes the advantages and disadvantages,opportunities and challenges of the current college students' innovative entrepreneurship through the concrete data.The obstacles of the current college students' innovation and entrepreneurship are not only lack of innovation consciousness and market awareness,but also the inherent reasons,such as the lack of innovation consciousness and market awareness,etc.There are also social environmental factors,such as the government's supporting policies,the lack of unity in the training of talents in colleges and universities,and other social environmental factors.After that,combined with specific cases,this paper analyzes the characteristics and similarities and differences of the three innovative entrepreneurial models,namely,the innovative entrepreneurial model,the technology-based entrepreneurship model and the public welfare entrepreneurial model.Also summarized in the "Internet" era of innovative entrepreneurial model new characteristics.Finally,the author points out that many college students have misunderstandings in the internet entrepreneurship because of the imbalance in the development of independent entrepreneurship and innovative education in colleges.Therefore,the government should give more specific policy support to college students' innovation and entrepreneurship,and colleges and universities should change the teaching mode in the light of the real economy,while guiding and guiding college students to complete employment.We should encourage and guide college students to innovate and start their own businesses and inject new vitality into social development.