Research On The Development Strategy Of Skiing Sports Tourism In Beijing Under The Background Of Beijing Winter Olympic Games

The 24 th Winter Olympic Games will be jointly organized by Beijing and Zhangjiakou in 2022.The Winter Olympic Games has international influence and can promote the development of ice and snow sports in China.At the same time,the hosting of the Winter Olympics will also help the development of Beijing's ski sports tourism and improve the ski sports tourism infrastructure,supporting services,personnel training and other aspects of policies and measures.Beijing Municipal Government has successively introduced a series of policies to meet the growing demand for ski sports tourism.Taking Beijing's hosting the 24 th Winter Olympic Games,this article analyzes the development of Beijing's ski sports tourism by using questionnaires,literature,fieldwork and logic analysis etc.The research contents include following content: the number and operation status of Beijing ski resorts;the consumption characteristics of ski sports tourism participants;This paper analyzes the advantages,disadvantages,opportunities and threats of the development environment of skiing sports tourism in Beijing under the background of the Winter Olympic Games,and on this basis puts forward the Countermeasures for the development of skiing sports tourism in Beijing.The results and conclusions of the study show that:1.The total number of ski resorts in Beijing is large,with small and medium scale,various hardware facilities and perfect service facilities.2.Beijing skiing sports tourism consumers are mostly students and middle-aged people,with a wide range of professional distribution,more motivation to consume,and flexible participation in the development of skiing sports tourism in Beijing.3.The advantages of skiing sports tourism in Beijing are: convenient transportation,comprehensive public service facilities,strong consumption intention of skiing sports tourism consumers and so on.The disadvantages are: skiing sports tourism has short cycle,poor snow quality,lack of professional skiing sports tourism talents,and the threat of some tourists in the surrounding area.4.The successful bid of the Winter Olympic Games has brought the opportunity for the development of skiing sports tourism in Beijing.The government attaches great importance to the development of skiing sports tourism,introduces preferential policies,increases publicity,and encourages the masses to participate in skiing sports tourism.Therefore,Beijing should carry out the skiing sports tourism industry by holding the opportunity of holding the Winter Olympic Games,and also avoid the problems of vicious market competition and environmental damage in the process of development.1.Adjust measures to local conditions,coordinate and cooperate,and develop new businesses.;2.Strengthen foreign exchanges,expand publicity and create well-known brands;3.Play a unique advantage and strengthen the training of ski sports professionals;4.Grasp the opportunities of the Winter Olympics to develop specialty products of ski sports tourism and develop ski sports tourism in all aspects;5.The use of competitive ice and snow sports to drive the development of skiing sports tourism.