The Influence Of New Media On College Students' Political Socialization And Countermeasure Research

Political socialization of college students is an important part of the political socialization of citizens,and it is also an important educational goal of ideological and political education in colleges and universities.The stage of adolescence is an important stage in the formation of a person's physiological growth and ideology,and it is also a crucial period in the process of individual political socialization.The degree and level of political socialization will have a far-reaching impact on China's future political,economic and social development.In today's new era of rapid development of new media,the new media approach affects all aspects of social life,college students as the main media and the audience of new media,inevitably accept the impact of new media.How to effectively use the new media platform to innovate the basic realization path of political socialization of college students,to promote and optimize the political socialization of college students,not only related to the future of the country's personnel training and social long-term stability,for the current political reform and political democracy of the process has a prominent significance.In the course of the research,this paper mainly uses the methods of literature analysis,survey and statistics,and a variety of disciplines to study the impact of new media on the political socialization of college students from the perspective of new media and the political socialization of college students research and discussion.Based on the theory of new media and college students' political socialization,this paper analyzes the present situation of using new media from college students,and discusses the dual effects of new media on the political socialization of college students.Positive influence: the new media to broaden the political vision of college students;to promote the political expression of college students convenient;to stimulate the political participation of college students initiative;enhance the political awareness of college students.Negative influence: New media makes the political tendency of college students unstable;political expression irrational;political pursuit of indifference;political responsibility weakened.The reasons for the dual influence of the new media to the political socialization of college students are as follows: the influence and impact of the western media;the lack of professional morality of the media;the lack of supervision of the new media;the neglect of the media literacy education;the negative effects of peer groups subculture;college students' own network cognitive ability is insufficient.Through the analysis of reasons to promote the use of new media to promote and optimize the political socialization of college students development measures: to increase government supervision of new media;strengthen social responsibility,optimize the public opinion environment;give full play to the role of school education;to enhance the individual political quality of college students;To create a good group atmosphere.It is hoped that through the research of this paper,we can provide some theoretical basis and method for the innovation and development of the realization path of the political socialization of the undergraduates in the new media environment,at the same time provide some reference for the ideological and political work of our college students to adapt to the new environment development needs.