The Current Situation Investigation And Countermeasure About The Consumption Of Elderly Sports In Xiamen

In recent years,China has accorded a great importance to the sports industry which is going to be a breaking point for the economy of the country.The population aging problem in China has been intensifying these years(a sharp increase in elderly’s population).Elderly’s consumption in sports would become a key to the development of the sports industry.In view of this,there is a need to conduct a research regarding the consumption of elderly sportsThis research aims at summarizing the latest situation of the consumption of elderly sports in Xiamen and analyzing the possible factors influencing the consumption of elderly sports by means of conducting literature review,quantitative analysis(survey methodology and statistical methodology),comparative analysis and qualitative analysis.Practical measures on promoting elderly’s sports in Xiamen would be suggested based on the major findings in this research.Major findings and conclusion of this research:1.The launch of the elderly sports has proved to be a success in Xiamen with a wide variety of sports activities provided and participated by the aged.It is discovered that most of the elderly used to play various types of outdoor sports at their leisure time in the sports ground without any charge.The accessibility of sports ground is a crucial indicator governing the senior to go out for exercise.2.The senior citizens in Xiamen generally recognize the importance and necessity of sports consumption.3.There are a wide range of initiatives for the elderly in Xiamen to play sports.In addition to keeping fit and staying healthy,enjoying the social happiness brought by broadening their social circle through participating in various kinds of sport activities is another major initiative for the elderly.4.The source of information regarding the consumption of the elderly sports is mainly from their family members and friends.With the advancement of the internet and the surge on the use of smart phones,the elderly in Xiamen have a better access to the sports-related information and news.5.The consumption of sports practicality like sportswear accounts for most of the consumption of the elderly sports while spectator sports consumption is rare in Xiamen.6.There is a great difference on the consumption levels for the elderly in Xiamen,which majorly depend on the gender,age and education levels,etc.The consumption level of the aged falls between ￥100 and ￥1,000.7.The old people in Xiamen are satisfied with their sports consumption and the development is heading to a positive direction.8.There is a diversity on the consumption of the elderly sports between the Xiamen’s in-island and off-island.In general,the consumption in Xiamen’s in-Island is better.