Taiyuan Ski Resorts Management Present Situation And The Development Countermeasures

In January 2017,General Secretary Xi Jinping came to Zhangjiakou City,Hebei Province to visit the Beijing Olympic Winter Games Zhangjiakou Division.General Secretary Xi Jinping repeatedly stressed: "The hosting of the 2022 Olympic Winter Games is regarded as a major event of special significance in China,and it is an opportunity for our country to show comprehensive national strength to the whole world.Chinese dream.At the same time,in 2022 coincided with the realization of our great rejuvenation of the first one hundred years time.Beijing Olympic Winter Games can highlight the national characteristics,to show a comprehensive national strength,the people of the people gathered."China’s ski industry and foreign ski industry,although the development is relatively late,but the rapid rise in recent years,due to geographical factors,the three northeastern provinces of the ski resort is representative of China’s ski industry.Taiyuan is the capital city of Shanxi Province,compared to whether the geographical reasons or the pace of urban development and the three northeastern provinces are very different,so the development and construction of the ski resort must identify the positioning,it is necessary to reflect the Chinese elements also To show local features.The planning should respond to the call of General Secretary Xi Jinping,conservation and intensive use of resources,not greedy for the whole,chaos shop stalls,the maximum use of funds to play the principle of efficiency.Taiyuan City,most of the ski resort in the construction and management,and so have not done enough to prepare,alot of ski resort are the lack of standardized management and management,but blindly follow and herd,so not only lagging behind,but also cause serious Waste of resources.Therefore,the Taiyuan ski resort on the status quo and the development of research will be the development of our current top priority.This paper studies the Taiyuan ski area through the methods of literature research,questionnaire survey,interview,field investigation and mathematical statistics,and draws the following conclusions:1.Taiyuan City,a total of six ski venues,the scale of medium and small ski resort,the basic to meet the needs of skiers,but the characteristics of the project is very small,did not form the industry chain.6 ski venues are distributed in four urban areas,the distribution is not concentrated.Ski resort fees in a certain stage of vicious competition,affecting the normal operation of the snow field order and interests.2.Overview of the six ski resorts in Taiyuan City,generally have the following types of conditions: a main facilities and ancillary facilities are not updated and not comprehensive and specific;b seasonal obvious,a single operating mode;c ski resort marketing The overall quality of the ski resort managers and coaches to be improved;e coaches in the professional skills should be regularly trained.3.Taiyuan skiing in the consumer significantly more than women in women;consumer groups are mostly undergraduate degree;most are institutions and freelance of the crowd;Taiyuan ski resort has not refined marketing objectives.Appropriate innovation and development of different age groups of entertainment sports.Ski consumers are generally satisfied with ski resort services.