Research On The Development Status And Trend Of Ski Resorts In China

With the advancement of China’s progress of skiing industry, the development of the ski resort has developed from giving priority to sport and tourism for secondary to the combination of skiing and tourism, and for right now, the resort area expanded management, diversified development of accelerating stage. It marks that ski resort in China has been entering the new period of development, and with the international ski trip gradually. But at present our country ski resort development still exist certain problems, development trend and strategy is not clear, it need to be theoretically carries on the analysis and judgment.On the count of this situation, the main research method of the essay is based on the method of literature data, questionnaire, interview and comparative. First of all, ski resort of our country’s overall situation and the existence question has carried on the judgment, and then make the lessons in the development of ski resort management abroad clearly, and formed the ski resort in China and development trend forecast,finally proposed the effective countermeasures to promote the development of China’s ski resort, in order to fill the blank of the ski resort of related research and promote our country development of the ski resort form beneficial reference rapidly.Through the study: first, it is stimulative for the development of our ski resort from the abundant researches of the ski resort; Second, on the whole, the construction of the ski resort has entered into the phase of rapid development, representative ski resort, small and medium-sized ski resorts will face to upgrade or exit choices; Third,the development of foreign ski resort is a ski resort, competitive ski resort, family ski resort and ski resort of four seasons orientation: the fourth, the lessons of the development of the ski resort experience abroad include: scientific planning, the government provides policy support; market leading, diversified business; regional combination, form agglomeration effect; corporate operation, pay attention to product design ecological tourism and market cultivation and strict regulation; Fifth, China’s ski resort in the development of examination and approval, operation regulation,effective competition, operating costs, internal management and external services,facilities and professional problems; Sixth, strategies to promote the development of China’s ski resort can be from two aspects of macroscopic countermeasures and microcosmic countermeasures.