A Study On The Effectiveness Of Ideological And Political Work Of College Students In The Era Of Big Data

With the rapid development of science and technology,the network technology has become more mature,in this environment,affecting the rapid development of massive data and information technology have on students’ study and life more and more.Due to the extensive use of new media,the mode of information dissemination has produced great changes,the public opinion environment is also increasingly complex,which has a certain impact on the ideological and political education in Colleges and universities.In the big data era,the effective use of information receiving new forms of research and exploration from many aspects of concept,technology,methods,and combined with the advanced information technology and cyber source,so as to improve the effectiveness of the ideological and political work.This paper uses the method of literature and comparative analysis to study the effectiveness of ideological and political work of university students in the era of large data.First of all,the thesis systematically expounds the basic concepts that appear in some articles,and explores the main factors that affect the ideological and political work of college students through the in-depth analysis of the ideological and political work of college students.Secondly,the analysis of the characteristics of the era of large data reveals the opportunities and challenges facing the ideological and political work of college students in the era of large data.Then,the article in the ideological and political work of college students in the study of the status quo found in the era of large-scale ideological and political work problems,and the reasons for its analysis.Finally,the paper summarizes the causes of the problems of ideological and political work in the era of large data and puts forward specific countermeasures against a series of problems.The ideological and political work of college students in the big data era breaks through the traditional ideological and political work,which is the innovation of the thesis Where it leads to the ideological and political work of contemporary college students the significance and value.