| With the establishment of blue and yellow economic zone as well as the contemporary and rapid development of whole national economy,the income level of people get promoted,and public demand for sports entertainment culture has been gradually increased.Therefore,to promote the national fitness of the public and optimize the quality of people's lives have become the main task of the local development in the future.Blue and yellow zone as the developing strategically area of China's economy,strengthen the regional development of nationwide fitness campaign when social advantages and local economic development get promoted.In order to achieve the national fitness goals effectively,we have to implement the local development of nationwide fitness campaign and develop all kinds of fitness.This study regards the present situation of the mass badminton sport at blue and yellow zone as the research object,and uses many researching methods such as referring to literature,talking to experts,questionnaire survey and mathematical statistics,to analyze and discuss the current situation of the mass badminton sport,which aim at promoting its further development of the mass badminton,as well as providing the reference for the development of mass sport in other regions.There are five conclusions as follows.1 The most badminton participants in Blue and yellow zone are young and middle-aged,men accounted for 65%,which significantly higher than women,and Bachelor's degree accounted for 74%,which of them are the education and scientific research workers,enterprises in the company leadership and management personnel and the commercial service personnel,and their monthly income in 4000 yuan of above 61%.2 In the end of this survey,the veteran of badminton sports in 5 years or above in Blue and yellow zone accounted for 45%,and the second is 2-3 years,accounting for 23%.The motivation to participation mainly is personal interests and hobbies,fitness and leisure entertainment;there are 54% people who participate in the exercise for 2-3 times a week;people,whose duration of each movement in the 91-120 minutes,accounting for 40%;the main form of participation is being with friends,and the second is in the form of badminton club to join.The time to participate in the badminton activity is in weekends and holidays,then in weekday evening.After participating in the badminton activity,more than 95% of the participants have a good response such as happy mood,energetic mental and improved health.3 Nearly 66% participants in blue and yellow zone had a badminton match experience.For this part of the game participants,nearly half of the people take part in the competition for 2-3 times a year.The nature of the event are the contest organized by industry unit and club.Moreover,nearly 80% of the participants believe that race can obviously improve the positivity of people to join badminton activities.4 Annual consumption of 81% of staff is controlled within 2000 yuan in Blue and yellow zone,and annual consumption about badminton sports equipment in 1001-2000 yuan range,accounting for 32%.There is a small proportion about hiring a coach and taking part in the game.As a result,overall spending of consumers could be afforded easily.5 The sport field of badminton is obviously inadequate in blue and yellow zone,which lead that 45% of participants said that booking space is difficult.Meanwhile,more than half of the participants think that the fee of badminton area is on the high side,and the main reason is based on resentment to badminton stadiums hardware and facilities.Besides,the lack of people who are good at badminton,the unpromising management level to sport area,and the imperfection of the system of badminton coach team block the development of badminton.The corresponding countermeasures as follows.In the process to promote the development of local mass badminton,first of all,it's important to strengthen the government's macro guidance,and combine with the relevant functional departments of the local badminton match to promote the development of this sport.Second,the management level of badminton venue operator should be improved,and the mechanism of badminton competition needs to be optimized.Finally,the regional advantages should be fully exerted,strengthening the communication and cooperation,comprehensively promoting the rapid development of mass badminton sport in blue and yellow zone. |
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