Research On The Influence Mechanism Of Role Model On Female Entrepreneurial Intention Based On Thoery Of Entrepreneurial Event

In the current environment,our nation encourages entrepreneurship.In order to promote the development of the state,society and enterpeises,both of the nation and the enterprise hope that the public will have more entrepreneurial behavior.At present,compared with men,women have fewer entrepreneurs and less confidence in entrepreneurship,and the existence of role models and their activities can enhance women's confidence in entrepreneurship,thereby enhancing women's entrepreneurial desire.Promoting women's entrepreneurial intention can effectively increase women's entrepreneurial behavior.Therefore,from the perspective of encouraging women's entrepreneurship,the country or enterprise can help women improve their entrepreneurial intention through role models,thereby increasing women's entrepreneurial behavior.On the basis of the Entrepreneurial Events Theory,from the perspective of promoting women's entrepreneurial intention,this paper establishes the theoretical framework of the influence mechanism of role models on women's entrepreneurial intention.In this framework,the role model is the independent variable,the peiceived feasibility and the perceived desirability from the theory of Entrepreneurial Events is the mediate variable,and the social gender roles is the moderate variable.Applying the theoretical framework of this study,put forward a series of assumptions,including the role model for the direct effect of female entrepreneurial intention,influencing mechanism of role models for women entrepreneurial intention,and the moderating effect of gender roles.In order to verify the hypothesis of this study,this study used a questionnaire survey method,collected a total of 230 valid questionnaires,using SPSS20.0 software for empirical analysis.The paper explores the influence mechanism of the role model on the female's entrepreneur intention and the role model is devided into two aspects,they are the breadth of the role model and the activities of the role model.First of all,we use factor analysis to classify the activities of the role model,divide the role model activities into professional activities and daily activities,and then test the hypotheses of this study.The results show that the greater the breadth of female role models,women's entrepreneurial desire will be better,the role model professional activities and daily activities will increase women's entrepreneurial intention.The breadth of role models can enhance perceived desirability and perceived feasibility of women,and increasing women's entrepreneurial intention.Professional activities and daily activities of a role model will enhance the perceived desirability and perceived feasibility of women,thus enhancing women's entrepreneurial intention.When the gender characteristics of female with masculine,the professional activities have more positive effect on perceived desirability,the daily activities have more positive effect on women entrepreneurial intention.According to the results of this study,in order to enhance women's entrepreneurial intention,this study suggests that identifies female potential entrepreneurs,cultivating role models to promote women's entrepreneurial desire and carry out entrepreneurship education and cultivate the quality of entrepreneurs.