| Since the launch of the reform and opening policy,Chinese economy has been developing fast,people’s education philosophy has been changing too.As a result,more and more people prefer to study abroad.However,as a systematic project,successful overseas study could not be achieved at one stroke,more preparations are needed,such as overseas study plan,school application,visa application etc.Therefore a bunch of overseas study agencies emerged.To standardize the overseas study market,the government introduces policies and regulations to legalize the overseas study agency.With the development of the economy and the strengthening of people’s international education ideology,on the one hand,the overseas student is increasing year by year;on the other hand,more and more overseas study agencies come into the market including some illegal and unqualified ones which severely disturb the market order of overseas study agency making this industry more competitive.The same is true for JXJJ Overseas Study Agency as one of the qualified self-financed overseas study agency in Jiangxi Province.The development strategy of the overseas study agency is of special importance in order to gain one place in the extremely competitive market.This paper,on the base of exploring the concept and strategy of the agency together with the overseas study agency,as well as the strategic management theory,analyzes the opportunity,macro-environment,industry competition and threat facing the overseas study market.The analysis of JXJJ Overseas Study Agency’s external and internal environment points out this company’s advantages and disadvantages.In the new situation,in order to gain sustainable development and competitiveness improvement,it is necessary to make,according to the actual situation,strategic objectives in line with the development of the company and propose safeguard measures for the smooth strategy implementation.Therefore,it also offers reference for other similar agencies on strategy-making. |
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