The Analysis Of Network Irrational Public Opinion's Communication Based On Social Psychology

At present,our country's network environment breeds some false rumors,a lot of irrational made public opinion and spread,this undermines the government image,and it is not conducive to social stability.So,on the analysis of the irrational opinion's produce,spread,diffusion and governance is imminent.From the macro situation,in the network environment and the new media of the rapid development of the situation,people's enthusiasm and initiative to an all-time high.It is necessary to use a wealth of information resources and the correct idea to guide.The issue of "Shanghai girl fled JiangXi rural" as the breakthrough point,based on the theory of social psychology,from the stereotypes and cognitive shortcuts,social identity and inter-group competition,to the individual and group polarization in three areas to start,the author try to analyse it from the psychological level of individuals and groups in the society.At last,this article draws the following countermeasure:establishing public opinion early warning system,improving the guidance system of public opinion,and strengthening the system of public opinion,to promote the management of irrational public opinion.