| Football is the No.1 sport in the world,with unique charm and great international influence.Now it’s a consensus to energetically develop Chinese football all over China,and Chinese government have made many policies continuously to develop and reform football in China.A plenty of manpower,material and financial resources has been input into football industry from social enterprise.It’s a golden period to develop football in China.After the long-term development,Chines sports have made remarkable achievement which attracts worldwide attention,but nowadays Chinese government has paid more attention to mass sports.The aim to rise the national fitness up to national strategy,to develop sports industry and to promote sport consumption make mass sports more and more important.Grassroots football is the best combination of football progress and national fitness.Grassroots football is an important part of national football level,and is also the base of national football level.As an old saying goes,art and literature depend on performances sports depend on competitions.Grassroots football events are necessary to improve a national football level and amplify the participant in grassroots football.It was in this background that “I Love Football” Chinese Grassroots Football Championship set up,which is the inheritance of CCTV “Who is the King” Chinese Grassroots Football Championships.After taking part in investigating and organizing both “I Love Football” and “Who is the King” for two times,the author started to think about the operation management of Chinese Grassroots Football Championship with operation management theory and knowledges related to Sports events management,and using the method of literature,expert interviews,empirical research,observation and logical analysis to research Chinese Grassroots Football Championship from six aspects as follows: management system and operational mechanism,organization structure,competitions operation,market development,media publicity and cultural construction.We can draw the following conclusions: ”I Love Football” inherited Chinese Grassroots Football Championship successfully;The management system of “I Love Football” combined the government and society,but the lack of effective communication;”I Love Football” is took charge by government more and exposed some disadvantages;”I Love Football’s decentralized structure affect the integrity and consistency of the event;”I Love Football” makes more and more people to play football;The competition management of “I Love Football” has its loophole;The media publicity of “I Love Football” need to improve;“I Love Football” lack of cultural construction. |
