| With the replacement of the times,social progress,science and technology development,mobile phone network from 2G to 4G.Mobile Internet is gradually affecting people's lives.And WeChat as a leader in many mobile social software,leading the trend of online social media.WeChat "Moments" as one of the most important functions of WeChat,is popular with college students' group,and has been widely used and support.College students said that the We Chat "Moments" has the characteristics of the large amount of information,rich in content,spread fast,diversified form,and both openness and privacy,to a large extent affect the college students' thought,behavior and daily life.On the national conference of college ideological and political work in 2016,Xi Jinping stressed that "to use new media and new technology to make work alive,and promote the traditional advantage of ideological and political work with information technology for a high degree of integration".Visibly,how to make them intimate fusion,how to use new media and new technology to make the college ideological and political education more contemporary and attractive,has become a hot topic in the field of ideological and political education and even the education sector.The article first uses the literature research method on WeChat "Moments" and college ideological and political education at home and abroad related literature on the basis of extensive reading,from WeChat "Moments" and college ideological and political education related concepts,basic clarify the relationship between WeChat "Moments" and college ideological and political education.Secondly,using the questionnaire survey on six colleges in Chongqing conducted a field investigation and study,understand and analyze the status quo of current college students use We Chat "Moments",summed up the WeChat "Moments" on college ideological and political education in many ways,its diversification tendency,entertainment tendency and privacy tendency all reduce the actual effect of college ideological and political education in a certain extent.Moreover,further research and discuss the necessity and feasibility of carrying out college ideological and political education by using WeChat "Moments".On the one hand,from the aspect of WeChat "Moments" bring opportunities and challenges for college ideological and political education,discuss the necessity of using the WeChat "Moments" to carry out college ideological and political education;On the other hand,from three aspects discuss the feasibility of using WeChat "Moments" to carry out college ideological and political education,mainly including the recognition of college students for WeChat "Moments",WeChat "Moments" can carry a wealth of college ideological and political information,college students are willing to interact with the educators in the We Chat "Moments".Finally,based on the above literature research and investigation analysis,comprehensive analysis on how to use WeChat "Moments" to carry out college ideological and political education has carried on the path to explore from four aspects: one is to strengthen college students We Chat "Moments" use of behavior guidance and education;the second is to use the specific function of We Chat "Moments" to carry out college ideological and political education;the third is to improve the supervision and management mechanism to optimize college students' WeChat "Moments" environment;the fourth is to strengthen college ideological and political education team construction under the influence of We Chat "Moments".While discussing the effective path,it also reveals that the WeChat "Moments" can promote the innovative development of college ideological and political education. |
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