Study On Ideological And Political Education Of College Students Under The View Of University Campus Network Culture

21st century is an era of informatization, networked, and digitalization, the internet culture is flooding the campus like splitting a bamboo. A new campus culture, called campus network culture, consisted internet culture and campus culture, which is an important part of culture in university. However, it is different from the campus culture; it has its own unique cultural connotation. To the college students, the campus culture is one of new vehicle and main channels of ideological and political education. This paper analyses the connotations, characteristics of internet culture, campus culture, and the campus network culture, and the relationships among them. Then it discusses the positive and negative effects of ideological and political education, which made by the campus network culture, basing on the above analysis.The positive effects are embodied in many aspects, the university campus network culture can enhance the object’s subjectivity of ideological and political education; it can enrich the content of ideological and political education, it can rich the vehicle’s diversity of ideological and political education; it can expend the working influence and effectiveness of ideological and political education; The negative effects also are embodied in many aspects, first, the university campus network culture weakens the object’s integrated development of ideological and political education; it decreases the attraction of ideological and political education; it reduces the positive effect of traditional ideological and political education model and increases the process complexity of ideological and political education. This paper puts forward some specific solutions to enhance the ideological and political education under the university campus network culture for the college students, which basing on the analysis the positive and negative effects.The specific solutions are as follows:Firstly, considering the socialistic core value system as the guidance is to cultivate the positive university campus network culture. Secondly, heighten the construction of university campus network culture system and mechanism. Thirdly, using the new media of campus network is to optimize the transmission environment of university campus network culture. Last but not least, improve the effectiveness of ideological and political education under the university campus network culture for the college students.