Study Of The Discourse Right Of Competitive Athletic Of China

With Beijing Olympic Games successful held, and London Olympic Games continued brilliant, Athletic sports entered high-speed development stage in China. However project set in major international competition, and officials campaign of international individual sports organization, and referee sent of major sports events and matter in dispute for China player in the international sports market makes China has many impede on the road towards sports p ower, and also makes the concept of athletic sports discourse right gradually into sports experts and scholars to study. Athletic sports discourse right refers to the dominant athletic sports power and right of the political discourse on international spor ts arena.Use of literature research, methods of logical analysis, expert interviews and case analyzes method, to diagnose the problem of discourse right in China shows that mainly include national power, competition results, human resources, referee powers, organizational advantage and psychology building in six aspects, each factor can independently form a special discourse right highlights.Through the case analysis in London Olympics Games controversy happened to delegations and athletes of China show t hat factors restricting the sports discourse right for China are mainly influence of sports political, sports economic, sports culture, sports status effects and sports system impacts, athletic project origin, controlling of traditional strong event and co nsciousness of sports rights safeguarding, in-depth analysis of restrictive factors to search influence of lack of discourse right on development of competitive sports in China. As a way to shows sports the most directly influential, the most convenient and most appropriate in times of peace. Discourse must to strengthen awareness and intensive study for sports management and propaganda organ.In view of the above restriction factors, proposed strategy designed to enhance of the discourse right of sports in China through in-depth study, that is grasp international trends, deepening sports diplomacy; Solid power base, towards sports nation; Improve the competitive strength, optimize competition results; Desalination official will, to participate in International Sports Affairs; Create words of China, carry forward the justice of discourse; Perfect the mechanism of talent, improving the environment of discourse; Harmony psychological shape, express voice reasonable in seven aspects, hopes to provides useful academic reference to win the world sports powerhouse for China.