Research On The Influence Of Entrepreneurial Motivation Of Female Entrepreneurs On Entrepreneurial Commitment

Along with the development of economy and culture as well as the continuous improvement of the legal system,Chinese women have gotten more equal opportunity,more autonomy and more free environment to engage in entrepreneurial activities.A series of incentive policy also promoted the rapid expansion of female entrepreneurship.Prime minister Li Keqiang,put forward the slogan" public entrepreneurship,peoples innovation".With the coming of entrepreneurship "she"era,it demanded academia give equal attention to female entrepreneurship research as males'.Women entrepreneurs faces fierce competition as well as male entrepreneurs,they even need to deal with more internal and external resistance.Whether could she get the business success in the end are closely related to opportunity identification,entrepreneurial environment and characteristics of entrepreneurs and all the aspects.Past research has shown that entrepreneurial commitment is one of the most important aspects of the entrepreneurs can achieve successindividuals with a higher level of commitment to a stronger identity and more firm belief entrepreneurship.Based on the gender characteristics of women entrepreneurs and focus on entrepreneurial commitment's front influence factors.In this paper,under the background of contemporary Chinese,we study the relationship between women entrepreneurs' entrepreneurial motivation and entrepreneurial self-efficacy and entrepreneurial commitment.The study can be divided into two parts.The first onebriefly reviews the domestic and foreign female entrepreneurial commitment of relevant research results and select the appropriate dimension to establish the structural framework of empirical research.The second one is the empirical research of the entrepreneurial motivation of female entrepreneurs,entrepreneurial self-efficacy and entrepreneurial commitment questionnaire.So we can take the empirical research for self-efficacy and entrepreneurial commitment which we established before and the relationship between the three variables.Based on a questionnaire survey of the 202 women entrepreneurs,we have gotten preliminary conclusions as follows:1.Under the contemporary Chinese context,female entrepreneurial motivation divided into four dimensions including survival motivation,free motivation,ideal motive and opportunity motivation.Female entrepreneurial motivation of entrepreneurial self-efficacy and entrepreneurial commitment has a positive influence.2.Women entrepreneurs'entrepreneurial self-efficacy includes self-efficacy,self-efficacy of relations between opportunity recognition,self-efficacy of management self-efficacy and resist risk self-efficacy,has a positive influence on entrepreneurial commitment.3.Women entrepreneurs entrepreneurial commitment can be divided into three dimensions including continuous commitment,commitment and emotional commitment.4.Women entrepreneurs'entrepreneurial self-efficacy has certain intermediary role between the two variables of entrepreneurial motivation and entrepreneurial commitment.5.Age and culture degree has significant differences on women entrepreneurs'entrepreneurial motivation.Entrepreneurial self-efficacy is a certain extent reflect the individual entrepreneurship;Entrepreneurial commitment is a important variables of the success of to the entrepreneurs.To understand the relationship between the above variables can make policy makers to make the resource distribution more effiective,improve the success rate of women entrepreneurs'entrepreneurial activity and improve the survival rate of new ventures.This study can give theory supplement of female entrepreneurship research and entrepreneurial motivation and also can give a certain practical significance.