Legal Regulation Of Super Network Platform From The Perspective Of Antitrust Law

With the development of the society,the industrial structure and the organization form of the national economy have also undergone profound changes.Since the third revolution of science and technology,the emerging industries represented by Internet technology are rising rapidly,and gradually replace traditional industries in the leading position in social life.The emerging Internet companies tend to adopt the platform of the business strategy in the network economy "network effect" and"lock-in effect" under the influence of platform enterprises gradually formed between the winner of the situation,those in the market competition of enterprises with capital,technology and market share advantage has gradually evolved into a super network platform the monopoly on the market at home and abroad.To promote the improvement of production efficiency on the one hand,these super platform and provide a strong impetus to the development of social economy;but at the same time,these super enterprises also brought some negative effects to the market,in the fierce competition in the market,these big companies to compete for market share,do not hesitate to take all kinds of unfair competition means harm the market order and make technology innovation is hindered.The existence of these problems has gradually brought the super network platform into the perspective of antitrust law.How to standardize the market competition in the new market environment and prevent the enterprises from abusing the dominant position of the market has become a new problem to be solved urgently in the anti-monopoly law of various countries.The super network platform is a new thing.Its production time is short and its development speed is fast.At the same time,it is different from the traditional industry's platform management mode and the inherent characteristics of the network economy.It also makes the antitrust problem of the super network platform more complex.Therefore,it is necessary to study the law of the development of the super network platform in the study of the regulation of the super network platform antitrust law.Based on this basic research idea,this paper first carefully combed and summed up the process of the generation and development of the super network platform.On this basis,the second part of the article analyzes and discusses the definition of the relevant market and the definition of market dominance due to the network effect and the bilateral market.In the next section,the article turns to the foreign countries,through analysis of European and American antitrust law value orientation,discussed in the new economic conditions of anti-monopoly law in the regulation of the super network platform should uphold the value orientation and the value orientation under the guidance of the super network platform operators in the competition of centralization and abuse of market dominance and other issues were analyzed one by one.At the end of the article,the author believes that the regulation of super network platform must follow the objective rule and basic logic of industrial economic development,and comprehensively analyze the impact of super network platform on market competition.In consideration of the characteristics of emerging industries also should adhere to the basic adjustment function of anti-monopoly law for market competition,market innovation and protect the interests of consumers,and strive to create a healthy and orderly market environment for enterprises,and make due contribution to the development of social economy.