Internet Advertising Regulation Research Under The Background Of New Advertisement Law

The Internet rapid developed.Internet advertising along with the advance of technology presents a pluralistic state.Ads from traditional media to new media,has many variants,such as pop-up ads,for advertising,advertising alliance forms,etc.After WeiZexi event,let us realize more paid search engine advertising and other new formats such as continue to drift,without regulation,the Internet will only become buried human happy ideal place.A kind of technology is supposed to pursue the upper limit of human life,rather than to break the human moral bottom line.Therefore,practical significance and theoretical significance of the Advertisement Law research is particularly important.This research revolves around four parts.The first part mainly introduces the selected topic background,research significance and the concrete research methods,stating the topic origin and the Internet advertising regulatory research interests.The second chapter focuses on the concept of Internet advertising and advertising regulation,introduces the research results at home and abroad on Internet advertising regulation.The third chapter is the backbone of this paper,mainly installment problems of Internet advertising supervision as an important Angle of view,advertising development and regulation in new advertisement law enacted as a time line,analyzes the problems existing in the supervision for advertisements.Before the new advertisement law promulgated,there cannot depend on,lack of punishment measure regulation and punishment too light,etc.;after the new advertisement law promulgated,on the one hand,determined the regulation method,on the other hand,they are still deficiencies.Finally in the fourth chapter is based on the above,this paper put forward the countermeasure and the suggestion,the administrative authority for industry and commerce shall specify the regulation of the main body status,there will be a new economic form within the framework of new advertisement law into the regulatory,in specific law enforcement to make good use of legal interpretation,guide enterprise self-discipline with industry association,and by the good faith system constraint corporate behavior,with criminal shall be investigated for administrative law measures to preclude illegalwrongdoing.