Study On The Construction Of Micro Government Platform In Public Administration

With the wide application of network information technology,WeChat and micro-blog as the representatives of network new media have developed rapidly.Nowadays,both the way of information transmission and the way of information transmission have undergone subversive changes.In a short period of time,the spread of Internet information has evolved from the Web1.0 model of single information data to the Web2.0 model characterized by social media.Traditional media has been challenged by a social platform led by WeChat and micro-blog.Micro-blog and WeChat quickly occupied a large number of registered users because of their fast spread,low threshold and wide influence.The new media has brought a complex impact on the current society,but also made the official discourse from the traditional channels of change has a new opportunity.Because WeChat is a new thing produced in recent years,so there are still many problems in the construction of management system,public opinion measures,professional team operation,interactive efficiency and release language appropriate etc..How to make better use of this new thing,so as to better serve the voice of our government departments,become one of the urgent problems to be solved by the administrative departments.This article through to the Jiangsu Province,Nanjing city government micro platform status and causes of the exposition,and the role of WeChat platform construction in the Nanjing municipal government to promote public administration in all aspects,the analysis of the current development of micro government platform in Nanjing City,with the public through the WeChat case analysis on Nanjing City has 63 ministries representative the Bureau and the county government and the public good WeChat "Nanjing traffic" case,put forward the participation of social capital,optimize the information content,mode of transmission,enhance brand effect,expand public support to optimize suggestions.