The Guidance Function Of Party Newspaper Editorial In Publicity Work Of Base Area

The editorial is the heart of the newspaper,which represents the standpoint,the view and the proposition of the newspaper.It reflects the direction of the newspaper.In the special age of the Counter-Japanese War,part organ editorial was becoming an exceptional media weapon because of its rich content,vividness and profound meaning.It also provides a reference for the development of modern newspaper editorial.Founded in 1939 New Year’s Day,"Xinhua Daily"(North China Edition),the Northern Bureau mouthpiece of the CPC Central Committee,was one of the most influential newspapers during the Counter-Japanese War in the history of the Communist Party of China.Its editorial,the soul of itself,possess an extremely high research value.“Xinhua Daily”(North China Edition),from the date of its foundation,is fully aware of that the editorial played an important role in guiding public opinion and take fully advantages of it.Currently,researches about the "Xinhua Daily"(North China Edition)editorial are relatively less,most of the articles prefer to recall the founder of the course of "Xinhua Daily"(North China Edition)rather than exploring news historical facts or reflecting the historical significance and social value of the part organ by commenting related people in aspects of advocating resistant of Japanese,beginning and pushing the development of the party’s Journalism.Few articles launched systematic research on the newspaper editorial system,lacking of theoretical speculation and analysis.This paper intends to use the relevant discussion of Marxist classic writers as the breakthrough point,starting from the "Xinhua Daily"(North China Edition)editorials,dimensionally analyzing the editorials by comprehensive using of quantitative analysis and qualitative analysis,literature research,case study,interdisciplinary research and other methods.The thesis is divided into the following parts: The first part is the introduction,including the significance,the purpose,the status,the content and the innovation points of the research etc.and definition some related concepts;The second part expounds the background and development of "Xinhua Daily"(North China Edition)under the guidance of Marxist public opinion;In the third part,the author uses the method of quantitative analysis and qualitative analysis and select different indexes to analyze and deconstruct the editorials of Xinhua Daily(North China Edition),and use figures and graphs to analyze the editorials microscopically and microcosmically.The fourth part analyzes the Publicity performance of the Xinhua Daily(North China Edition)to explore the editorialson public opinion guidance,and briefly analyzes the publicity effect of editorials;The fifth part is the enlightenment,which aims to explore the enlightenment of Xinhua Daily(North China Edition)in aspects of public opinion guidance,the way and strategy of publicity,and provide reference for the optimization and development of modern newspaper editorial;The sixth part is the conclusion,through concluding the editorial of Xinhua Daily(North China Edition),putting forward again that the party newspaper editorial plays an important role in guiding public opinion and points out that we should make full use of the characteristics of public opinion guidance to promote media integration.During the Counter-Japanese War,the editorial of Xinhua Daily(North China Edition)established an indelible historical achievement in aspects of propagating the war of resistance against Japan,spreading Marxism and promoting the development of the party’s journalism.In modern society,the pattern of public opinion and media are undergoing profound changes,and a variety of sounds are mixed,which make the function and status of the party newspaper editorial be increasingly important.In view of this,the party newspaper editorials should focus on rational thinking,new perspective to examine and consider their own development;At the same time,the party newspaper editorial should keep pace with the times and use a variety of platforms to integrate their own advantages,dare to "tell the truth" and "speak positively" to guide the community.This thesis takes the editorial of Xinhua Daily(North China Edition)as the research object and quantitatively analyzesthe party newspaper editorial which is rich in content and characteristic,aiming at exploring its inherent spiritual core,and further excavating its theoretical reference value to the innovation and development of current party newspaper editorial.Through the research of publicity content,characteristics and methods of the editorial of the newspaper,it is intended to summarize the publicity achievement and historical enlightenment in aspects of effectively enhance the public opinion guidance,credibility and influence of the party newspaper editorial which are always adhere to the correct political direction and the people’s position in today’s background,and then to explore how the party newspaper editorial can play a better guiding and leading role in the process of "Self media" to "financial media" transformation and under the conditions of adapting to the modern situation and innovating its development model,which can be a useful reference,in this regard,this article undoubtedly has some practical guiding significance.