| In a long time,"official charity" play an important role in China’s charity," private charity" develop slowly.With the advent of the information age and the progress of Inte rnet technology,the administrative and inefficient Malpractice of traditional "official charit y" gradually exposed,take the "Guo Meimei" incident as a representative of the vicious incident,it set off a sweeping public welfare accountability storm,"Official charity" credi bility has been seriously questioned.At the same time,the development of Internet techn ology has spawned the network civil rights society,the public awareness and the sense o f public responsibility of the public began to increase gradually because of the network onlookers effect,the network has become an important place for public opinion,charitabl e organizations use the Internet open,efficient and convenient Characteristics to mobilize resources and achieve the innovation and development of public welfare.And it formed a shock on the traditional "official charity",prompting it to face up to their problems,to achieve transformation in the Internet era.The purpose of this paper is to summarize the problems and dilemmas of the charit y pattern dominated by the traditional "government" charity through the simple combing of the background of China’s public welfare and the analysis of specific cases.On this b asis,the analysis of the reasons for the rise of Internet public welfare the development o f the status quo and its significance for the development of public welfare.And further comb the Internet public service operation and development of the problems in order to put forward policy recommendations,with a view to the development of public welfare t o provide experience for reference.In general,the article is divided into six parts.The first part of the introduction is mainly on the research background,research methods,research significance was briefly in troduced.The second part of the public welfare,charity,network public welfare,network charity and other related concepts were defined,and combing the relevant areas of resear ch literature.The third part summarizes the development process of the traditional charity charity and analyzes the development dilemma of the traditional charity.The fourth cha pter analyzes the causes of the rise of Internet public welfare,the development of the st atus quo,the significance of the development of public welfare undertakings,and through case analysis of its mode of operation.Chapter 5 summarizes the problems in the devel opment of public welfare undertakings in the Internet background and puts forward corre sponding countermeasures in Chapter 6 to provide theoretical support for the development of public welfare undertakings.Internet public welfare is an effective path for the development of charitable cause i n China in the information age.However,given its current problems,it must be improve d through relevant measures.The long-term development of China’s public welfare,besid es,to use the open,efficient and convenient information dissemination,payment channels of the Internet.More importantly,we must inspire civil vitality,cultivate public welfare c ulture,and enhance public awareness of public responsibility.At the same time,through the improvement of self-construction of charitable organizations and the internal and exter nal supervision mechanism to enhance social identity and enhance the credibility of chari table organizations to achieve public trust system,to achieve universal,civilians,sustaine d and efficient participation and development. |