Study On The Guidance Of Internet Public Opinion Involving Military

The internet public opinion involving military refers to netizens' views on the status, function and development of PLA, national defense policy, the construction level of national defense and military, and their towards the military units and personnel. The internet public opinion involving military characterizes the mutual interactive of the old and new contexts, the instant response and rapid development of hot topics, difficult to cope with in short time, highly politicalized and massively influenced. The establishment of internet public opinion involving military consists five steps: brew, form, development, peak and fadeaway. During the development of the establishment of the internet public opinion involving military, there are sequential and inverted modes. The guidance of internet public opinion involving military consists of four parts: the subject, the object, the content and the platform. With the development of internet techniques, the threshold of military internet public opinion debased, the scope of audience extended, and negative information were exaggerated, which brought great damage to society and military. Facing the frequent occurrence of media emergency, the backward thought, the defection of organization and mechanism, and the insufficient guidance ability fettered the execution of the guidance of internet public opinion involving military, which should be solved with great efforts. From the perspective of strategy, the basic requirements of guidance should be clear, to ensure persisting in sound political stance, building good military websites, founding leading institutions, developing guidance team and studying the guidance rules; secondly, the basic guidance principles should be mastered, namely preemptive action, quick response, accurate strike, alternative with false and true, close cooperation between military and civilian; thirdly, the guidance methods should be explored, including the construction of early warning and firewall, the guard of military internet media, the seize of media opportunity, the set of subject under discussion, in order to form the guidance effect of resonance, comulation and widespread. From the perspective of mechanism, firstly, the education mechanism of military insiders should be established and improved; secondly, the check and early warning mechanism should be established and improved; thirdly, the analysis and evaluation should be established and improved; fourthly, the disposition mechanism of sensitive opinions should be established and improved. From the organizational perspective, firstly, the platform of guidance should be strengthened, including comprehensive and real time monitoring system, expedite information exchange system, autoreactive information release platform, effective support software and reliable security software; secondly, the guidance talents team should be constructed, such as professional organization, the opinion leader cultivation and the training of the guidance team.