Research On The Spiritual Value Of Kong Fansen

Typical report is the commonly used in way of reporting news propaganda, and play role in the history of Chinese journalism.The mainstream media represented by the People’s Daily to build a large number of positive characters,such as kong fansen,and so on. In the paper, analyzing the People’s Daily reported kong fansen news text with sina weibo comments kong’s text and using content analysis and frame theory analysis of kong fansen spiritual value connotation.For example who define kong fansen spiritual value connotation, what parts are involved in,In the context of political, economic and moral,what difference ofkong fansen spiritualvalue connotation, In the communication of its values are there is a dimension or multiple dimension constructed system,and so on.The following conclusions: "People’s Daily" in the political context, the context of economic and moral context of the fact that different news selection, carried out in different periods with different emphases opinion value guidance; Kong fansen spirit is a kind of value, It isconsist of Kong ’image, style, behavior and practices from building socialism.It is based on Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping theory and guided by the Communist Party of China values,It is inheritand developChinese traditional culture, especially the culture of Qilu’s good values,It is enriched and improved the structureof meaning continuously and multi-dimensional potential value constituted under the spirit of the times inspired.