The Study On Performance Evaluation About Local Government Micro-blogs Services

With the rapid development of mobile Internet, the rise of a variety of mobile terminals and the sharp rise in the number of Internet users, social networks have become an important driving force for the development of the internet. A variety of social networking platform layer is uneven, the fragmented society will make all social organizations, groups, institutions and individuals form a network of social networking through social networks. Micro-blogs as a realtime social networking tools, some people use the micro-blogs platform to express and present what one sees and hears, life fun, emotional attitudes, views, comments and other chores, in the form of text and pictures. The other can use micro-blogs to make comments or forwarding of the expression of views and opinions. As a new twitter founder in a public domain, government micro-blogs create a new public information resources propagation and communication and discourse patterns, not only meet the objective need of the development of e-government, but also conducive to the government management department public feelings of experience and observe, improve stem group relationship, guide and clear the network public opinion, strengthen the supervision and management of the network.Firstly, based on the current research situation of domestic and foreign research, the research background and significance are discussed, the research content and the research framework of this paper are determined, and the research methods and the innovation points of the thesis are presented. On the basisof connotation of local government micro-blogs services, and respectively expounds the characteristics of local government micro-blogs services content, local government micro-blogs services platform, local government micro-blogs services object, local government micro-blogs services. In addition, the thesis analyzes the connotation of local government micro-blogs services public satisfaction degree and formation mechanism of local government micro-blogs services public satisfaction, explores the influence factors of local government micro-blogs services public satisfaction. Secondly, based on the theory of customer satisfaction degree, constructs the local government micro-blogs services public satisfaction index model, selects local government micro-blogs services public satisfaction evaluation of latent variables and measurable variables, and put forward to the hypothesis of the relationship between structural variables, and analyzes the construction of local government micro-blogs servicespublic satisfaction index model. Finally, according to the study background, the thesis selects the rationality of Hunan Provincelocal government micro-blogs as the research sample, collects data by way of questionnaire survey and processesit. Then it makes empirical verification of local government micro-blogs services public satisfaction index modeland puts forward the countermeasures for improving the local government micro-blogs services public satisfaction.