Research On The Guidance Of Negative Military Related Network Public Opinion With Life Cycle Perspective

At present, the network has become the people’s thinking and and social consensus. Especially information related to military, due to its sensitivity and mysterious, often become the focus of network "parting" hot and "amplifier". In recent years the network events involving the army a then a, network involving army public opinion wave higher than a wave, the falsehoods, half truths, the local armed forces, inside and outside, can be described as ubiquitous, everything, a lot of information are the negative hype, seriously affected the army’s image in the eyes of the masses of the people, damaged the battle effectiveness of the army.Network public opinion from pregnant, erupted to decline, often experience a life cycle, according to the negative interference characteristics of army network stage of public opinion, to guide, can often play a multiplier effect. This paper introduces the definition and characteristics of network public opinion, to negative negative involved in network public opinion were defined, points out that negative related to military network public opinion is in public on the web around on military events, development and change, held by the negative, forces give negative attitudes, feelings and opinions of sum. Analysis of the negative related to military network public opinion guiding principle, and then use the life cycle perspective, according to the negative interference in network public opinion occurrence and development rules will be divided into incubation period, outbreak period, duration and the decline of the stage, focusing on each stage of the features of public opinion and the specific countermeasures of guidance. Finally, combined with the "party country playing a flight attendant" the negative related to military network events, according to the four stages of the development of public opinion, analyzes the local government and the army in the public opinion guidance on good practices, problems and give us inspiration. The research aims to to enrich the theory of network public opinion, the strengthening of negative related to military network public opinion guidance has certain reference value and significance.