Domestic Cartoon IP Operations Research

IP operations in foreign countries already mature,forming a complete development and operation mode.With the introduction and development of domestic pan-entertainment concept,IP operation ushered in a rapid growth period.The IP based on internet literature and comics is growing rapidly and constantly flocking to Super IP.It is imperative to continually refresh the estimated market value of IP and enhance the overall operation capability in the IP industry.Continued to join the market operators began to focus on building IP brand influence but also strive to strengthen the operation of the market as a whole,and strive to ensure that the process of expanding the market to extend the development of IP products to promote the entire IP value of the largest derivative operations.As the most important IP growth point for the rise of the present,animation IP plays an important role in the development of this IP industry.Japan initiated the IP operation model with "comics" as its core and has established the title of "an animation powerhouse" in the world.The IP operation mode based on "movie"established by the United States also made remarkable achievements at the box office in the international market,which is of great significance to the current development of domestic animation.Domestic animation relying on Chinese excellent traditional culture,build their own fan community and community platform,after years of development and accumulation,has made some of the social influence.The first year of IP development in 2014 brought a whole new idea to the development of the entire cultural industry.The "Tomb Notes" and "Ghost Blowing Lights" represented by cyber-literature attracted a group of loyal fans through the free online novel update,On this basis began to build literary IP,quickly expanded to the games and film and television drama industry,access to a huge market response and then extended to related extension of the industry,and promote the development of the entire IP industry.Domestic animation relies on the development of network culture IP operation,opened its own animation IP operation in 2015,extends its own industrial chain and increases the added value of its own animation IP products,making the original single profit model more diversified.Hangzhou Xuanji Technology Information Technology Co.,Ltd.,as the creator of the domestic animation "Qin Shi Ming Yue",made its debut online in 2007 when "Qin Shi Ming Yue"was held.The mystery machine has been making every effort to build up its own fan base.Story and other aspects of excellence,and finally in 2015 the first year of animated IP ushered in a huge development,come to the fore in the domestic animation,became the most popular animation IP."Qin Shi Ming Yue" was adapted into a TV series and launched its own animated film.Both achieved good market returns.A group of loyal fans were also quickly won in theatricals and games.They achieved strategic goals throughout the IP operation success.This paper conducts a survey and analysis by means of questionnaires.Through the comparison with foreign animations,it draws the current domestic animation problems.At the same time,through the case analysis of the foreign classic anime IP operations,the current domestic animation should learn and improve.The author hopes that through the analysis of mysterious science and technology "Qin Shi Ming Yue" this animation IP some desirable mode of operation,as well as some problems in the process,so as to provide a target for the entire domestic animation IP operations,detailed domestic animation development problems,put forward corresponding Countermeasures and measures to promote the development of the entire domestic animation IP.