A Comparative Study Of The Creation Of Chinese Elements In Chinese And American Animated Films

Animated film as an extremely en how to use Chinese elements to add luster to the animation film.Although the American animation film has used many Chinese elements in the creation,it has the same and many differences with the Chinese animation film in the use of Chinese elements.This paper mainly uses the contrast method to analyze the differences in Chinese and American animation movies,and explores the tertaining artistic form,with its popular story,vivid characters and shocking audio-visual effect by the audience of all ages of love and attention.With the comprehensive national strength of China gradually strengthened,influence gradually expanded,Chinese culture has become the focus of the world again,the Chinese element is a hot topic rising in recent years.American animation movies have been good at absorbing foreign cultural resources,they have long noticed the extensive Chinese culture,in order to adapt to the trend of the times,in the creation has gradually explored characteristics of its theme selection,image shaping and implied value orientation.Analysis of the cultural origins of the differences of the use of "Chinese elements" in the creation of animation films in both countries.This article from three main aspects,different aspects of the main performance:in the theme selection,American animation film is good at absorbing other national excellent culture,and innovation.Chinese animation films are good at using rich national traditional cultural resources,but lack of innovative consciousness at present;Secondly,in the image shaping,because of different national cultural influence,even in the same story,the characters are different;Again,the "individualism" advocated by the American animation movies is different from the "collectivism" highlighted in Chinese animation films,and has obvious performance in shaping the image of "hero".In the use of Chinese elements,American animation films convey "American values" rather than real Chinese values.Finally,the main reason of these differences is that the Chinese and American national culture has formed different creation ideas.Different creation concepts cause different attention to the concept of the market:the use of Chinese elements in American animation films is not due to the importance of Chinese culture,but to market efficiency.At present,China has a large population base formation huge market,and most of the market in the United States as the representative of the animation power,under the strong impact of the American animation film "blockbuster model",the Chinese contemporary animation film appeared "new hybrids",phenomenon,in a non-stop imitation and even copy foreign excellent animation,missing the embarrassing situation of its own main style.Because of the lack of deep understanding of their own culture,imitation is only flow on the superficial surface,and does not learn to master the essence,the overall level is difficult to improve greatly.China’s animation film has experienced a special historical stage is in a comprehensive recovery period,want to stand firmly in the animation market,so as to drive the animation related industry chain,the most important is to use the national characteristics and profound cultural connotation.Through comparative analysis of the selection,image shaping and values of the animation films between China and the United States,this paper provides some guidance for the better use of "Chinese elements" in the animation films of China and the United States.