Thoughts On The Design Of Winter Olympic Emblem In Beijing Based On Comparative Study Of Olympic Emblem

the Olympic Games as one of the most high-profile global activity in the world today,and now each Olympic Games hold not only can directly bring very considerable economic effect for the host country,but also indirectly promote the development of the hosts of many industries.Emblem of the Olympic Games as the Olympic Games the most core element in the visual image system,is not only a carrier of promoting and inheriting the Olympic sports spirit,also is a kind of external show host culture connotation of art symbols.So as the Olympic Games host country image,unique culture and the spirit of the most direct,the most important visual symbols,each session of the design of the emblem is the general designer and other social groups.This paper first through to the past summer and winter Olympic Games emblem in various aspects of the comparative analysis research,then that based on the research results,proposed design of the emblem of Beijing2022 Olympic winter games.In this paper,first of all,the paper research content and research purpose and meaning,and to the description of research methods.Then there is the origin of the Olympic Games and the Olympic emblem,and the development of the Olympic emblem design process are introduced.And influential factors of Olympic emblem design are analyzed,then the previous summer and winter Olympic Games emblem from the aspects of design form and design elements are classified,and the classification of the emblem of the Olympic Games after comparison and analysis from several aspects,carries on the summary and the induction and the analysis results,and the emblem of the Olympic Games after the development trend was discussed.Finally,the main conclusions in the design of the emblem of Beijing 2022 Olympic winter games in the practice application and to summarize the conclusions.Because of the Olympic Games emblem itself and its value are high,so that the Olympic emblem design as one of the logo design,compared with other logo design,the design level in the contemporary,not only is relative taller,and more representative at that time,the design style of logo design and direction.So for every summer and winter Olympic Games emblem is analyzed and the research not only can the logo design development history and the study style evolution provides a different perspective.And for the design of the emblem of Beijing 2022 Olympic winter games to explore practice,also on the back of the emblem of the Olympic Games emblem design or other sports design research has certain help and reference.