An Analysis Of Takarazuka Revue Company's Marketing Mode

As the shorter of the musical industry in China development,the marketing level of experimental theater,in the case of lack of reference to other national development experience,more difficult to get a more innovative practice and theoretical guidance for practice meaning of troubled troupe.However,even in the environment of economic depression in Japan,there are still a large number of breakthroughs in the field of musical consumption,large-scale troupe revenue at high average,such results closely related to the past accumulated business experience.Although Chinese musical market and company development scale or whether organization degree is not as good as the Japanese,by analysis of Japan's musical group marketing strategy,we can find out the key to its success factors and learning its experience.Although the customs is different,the two countries for the type of drama also have differences,the two countries in east Asian culture,compared with the mature status of musical source countries such as Europe and the United States,Japanese musical market is still in developing and is in a leading position in Asian countries,as an object to study and learning focused attention on in Japan is very appropriate.The Takarazuka Revue Company as national performing troupe with a history of more than hundred years,it's the outstanding representative of the many successful large-scale commercial group in Japanese,which is called the opera but actually is a musical group.Therefore this article will regard Takarazuka Revue Company as the main object of the study,for the theater at various stages in the process of development of different marketing strategies and methods for analysis and evaluation,conclusion in its success,in the hope of Chinese musical market and company management operation provides a little experience and we can have a lesson from it.First of all,the subject has rich theoretical research value and innovation.Through the review of previous literature we can find that the operation of the relevant domestic troupe unique research is relatively limited,and the object of study is given priority to local performing arts groups,but rarely involved in foreign company.Takarazuka Revue Company research is not only few in number,but also limited in the research perspective and depth degree.Takarazuka Revue Company as a performance group in Japan,there are many related research literature,the number is relatively abundant,however the research perspective mainly in the aspects such as history,economy and culture.Cause Takarazuka have one trait that all performers are female,western scholars research is mainly concentrated in sociology,women learning,etc.From the perspective of art management research of Takarazuka Revue Company,basically it belongs to the blank in this field,and which based on the analyzed on 4PS marketing theory on the basis of Takarazuka Revue Company marketing mode,the research method is relatively freshness.It can be seen that Takarazuka Revue Company marketing model research is extremely limited,which not only reflect the topic of this paper is innovative,at the same time also suggests that this article has rich theoretical research value.Second,the subject has a certain practical significance.Through the Takarazuka Revue Company stages in the development of evaluating and analyzing different marketing tools can be summed up its successful operation and for the operation of China's commercial company provide certain reference.