Research And Practice Of Local Product Design Driven By "Taohuayuan" In Hunan Province

Taohuayuan culture is filled with charm of art,carried on ancient human’s sentimental attachment and return to life.Mysterious dark clouds,romantic Wuling Mountain,and the vast Yuanshui River Valley have given birth to romantic,mysterious and natural "Xanadu" culture which has been spread over the world for thousands of years.People in the history of Chinese tend to use Xanadu culture to explain romantics,and the modern Xanadu culture is still well known and widely spread.Xanadu culture has become an important regional culture and spiritual root of China.In the era of precision poverty reduction tasks,Taohuayuan region culture and rural revitalization is facing severe challenges.Hunan "Xanadu" culture drives local product design research and practice,which has very important research value undoubtedly.How to effectively inherit and carry forward the Xanadu culture and to revitalize the rural is a very valuable research topic.At present,there are some ways to show Xanadu regional culture and industrial revitalization including Xanadu Culture theme Park,museum exhibition of Xanadu cultural embroidery,artisans inherit the mahogany woodcarving skills which is mainly used for household and gift purposes.At the same time,Xanadu culture lovers and researchers also play a role in the inheritance and development of Xanadu culture.However,these studies mainly focus on the value of Xanadu culture,art,commodity economy,technology and inheritance ect.,and give a solution to the problem of how to inherit and carry forward Xanadu culture and revitalize the rural at the same time.The innovation point of this paper is that,from the perspective of cultural semiotics and collaborative innovation,this paper discusses the characteristics of sustainable collaborative innovation and cultural communication of poor rural areas in regional development.This paper puts forward how to achieve the dual benefit of rural rejuvenation and cultural dissemination through collaborative innovation based on local products of regional culture with the background of accurate poverty alleviation.Through the study of regional cultural semiotics and collaborative innovation of local products,this paper puts forward the theory system of cultural innovation,collaborative design and sustainable development.Secondly,with the method of sociological field investigation and literature investigation,the author understands the theory of community building in Saiyang Village of Taoyuan County from five aspects:person,culture,land,property and scenery,and uses regional industry SWOT analysis,collaborative innovation system construction,digital platform construction.Furthermore,based on the definition of audience identity and the situation of two aspects of demand analysis,the author establishes the localization of Hunan Taohuayuan regional culture local product design.Finally,product design practice of rural revitalization as the center of the Taohuayuan culture to make the village of Taoyuan County get rid of poverty and become rich.The author hopes that this paper has certain reference to the practice of local product synergy innovation in the poverty-stricken areas at present.