Research On Two-dimensional Code Image Design Based On Narrative Thinking

With its strong error-correcting,convenient storage and high security confidentiality,the two-dimensional code of media fusion has gradually developed into a new and old information carrier of new and old media integration,and gradually becomes a new communication platform.It has played a more and more important role in the fields of news publishing,electronic commerce and brand promotion.The image accords with the dual function of form and meaning,and the two dimensional code as a kind of "visual product",which the value of its spiritual meaning is very important excluding its material function.At present,only the "black and white two-dimensional code" recognized by mobile terminals has not been translated into the recognizable "visual code" by the users,and the potential of the image narration propagation is not fully excavated.Storytelling and hearing stories are human nature,and narration is the process of human and "event" emotional collisions.It has double value in practice and academic level to advance the development of two-dimensional code image design industry.This topic through Suzhou Pingjiang Road historical Culture block "vision Code" information platform case exposition,which can further explore and verify this kind of creative "vision Code" image design communication strategies and methods.Through the establishment of the theme,design implementation and detection of three steps,the thesis fully analyzed and described in the urban culture and commercial areas of the design and application.First of all,this topic through the field research,which selected 70 "Experimental specimens" from the Suzhou Pingjiang Road historical block 122 shops,constructing each shop two-dimensional code design narrative theme;Secondly,this topic uses "element substitution type","Geometry element type","Building Build Type",and "3D three-dimensional" tatally four kinds of design methods,respectively constructs 70 "Vision code" narration design strategy.Through the "Day of Pingjiang Road" as the main line of narration,with the morning,noon and evening three nodes to connect a shop narrative scene to show the story plot,it will deduce the Suzhou City of the Humanities,nature and social features in series;Finally,after the two-dimensional code optimization design is completed,we verify the function of the new two-dimensional code image by means of iOS system and Android system to ensure the two-dimensional code matching of two-dimension codes and various mobile terminals,and further improve the design scheme.