Research On Visual Identity Design Of QR Code In Brand Promotion

With the rapid development of Internet technology and mobile phone intelligence,the emergence of QR codes has brought a new stage for the advertising industry.Due to its good interactivity,cross-media,diversity of display formats,and low cost,QR code has become an important advertising platform under new media advertising.The design of visual images for two-dimensional codes is almost non-existent in all kinds of brand promotion today.Black and white square shapes,single styles,and lack of personality are the current status quo of QR codes in brand promotion images.They can neither be created in the brand nor can they be created.Satisfy the aesthetic needs of consumers,so as a designer,it needs to be considered and changed.In this paper,we first have a general understanding of the development and design of QR codes in domestic and international brand promotion.Secondly,it elaborates on the concept of QR code and brand promotion.And on the basis of understanding the structure of the QR code and the principle of the recognition technology,the factors influencing the recognition of the QR code are explored and the QR code visual image is given more design space.In order to integrate the QR code design with the brand image,this paper first divides the existing design types of the company's QR code,and summarizes the QR code in the brand promotion from the aspects of identification,aesthetics,integrity,and innovation.The principle of visual image design.Secondly,the author analyzes the existing QR code visual image design method,and puts forth new ideas on it,and conducts innovative research on the design method.Finally,in order to make the design more professional,the design process is planned here.Based on the above research results,this paper takes the "Maritime Silk Road" as an object,and mainly uses QR code elements to design and plan its visual image system.Through the application of QR code visual image design in Chinese marine culture promotion,QR code visual image is an innovative possibility.