Research On Self-presentation In Social Media And Influence Factors

Reified online self-presentation is one of the main motivations of social media use,refers to the individual online through the control of self-relevant information the present to intentionally control the information of a self-impression of others.The research presents strategies from the reality of social media strategy adaptation questionnaire of self,focus on the specific presentation of content,what kind of expression of self-angle has carried on the questionnaire survey,but the lack of study on the two basic functions of the individual self-presentation function and interpersonal function at the same time.Online feedback,self-identity,target audience may have impacts on the self-presentation of social media,but the experimental research still absent.This study from the basic function of social media for self-presentation strategies questionnaire(Study 1).Secondly,using the self-identity scale and self-presentation strategy scale,the effects of self-identity on the strategy of self-presentation in social media by questionnaire(Study 2).Finally,by using the method of experiment and situation effect of simulation method,three experiments were designed to examine the characteristics of social media situation namely online feedback and target audience for online self-presentation,and analyze the role of selfidentity(Study 3).The main conclusions are as follows:(1)the social media self-presentation strategy questionnaire contains two dimensions,the selforiented presentation strategy and the other oriented presentation strategy(Study 1).(2)The level of self-identity influences the self-presentation strategies of social media,which has a significant positive correlation with the level of self-identity and self-orientation,but is not significantly correlated with the other oriented strategies(Study 2).(3)Online feedback and target audience has a significant influence on the self-presentation;the effect is partly regulated by the level of individual identity(Study 3).