| In this ever-changing era,the Internet has completely changed our traditional habits and ways of life,and social networking sites have become the main platform for people to communicate with each other.One of the main behaviors of individuals using social networking sites is self-presentation,and this behavior is also one of the main motivations of individuals using social networking sites.In this study,420 freshmen and seniors were surveyed using a questionnaire about the relationship between online self-presentation,online positive feedback,self-esteem and life satisfaction.The research results are as follows:(1)there is a negative correlation between positive self-presentation and life satisfaction;(2)there is a positive correlation between real self-presentation and life satisfaction;(3)online positive feedback mediates between positive self-presentation and life satisfaction;(4)online positive feedback mediates between real self-presentation and life satisfaction;(5)self-esteem plays a moderating role between positive self-presentation and online positive feedback;(6)self-esteem plays a moderating role between real self-presentation and online positive feedback;(7)self-esteem plays a moderating role between positive self-presentation and life satisfaction;(8)self-esteem plays a moderating role between true self-presentation and life satisfaction. |