On The Visual Performance And Cultural Identity Of Domestic Animation

As a result of the 2016 in the community caused great repercussions in the domestic animation film,its strong nationalization of the characteristics of the impression is very deep.In the domestic animation to imitate the style of the United States and Japan,the "big fish Begonia" is to tell people the need to return to traditional animation.Taking "big fish" as an example,this paper analyzes the relationship between domestic animation image and national culture,which is conducive to the cultural heritage and national identity of domestic animation.First of all,the connotation and extension of cultural identity,the concept and role of cultural identity,and cultural self-confidence,cultural awareness and other related concepts and differences.And analyzes the role of visual image in the construction of cultural identity.Secondly,the analysis of Cultural Identity Embodied in the animation at home and abroad.The United States animation to convey American individualism of national image,the Japanese animation reflects the aesthetic pursuit of "national character,European Animation reflects the current European cultural conflicts brought by cultural anxiety.However,the development of cultural identity in Chinese animation has gone through a period from "Chinese School" to "national".Then,with the current popular domestic animation "big fish" as an example,first of all,the process of its creation,and then focus on the analysis of the visual image of the national cultural connotation."The design of characters and scenes are" big fish Begonia strong national characteristics,and these characteristics with national design elements have profound meaning of metaphor and symbol,can find its source in the traditional culture.So they actually convey a kind of Oriental aesthetic and cultural core.On this basis,it summarizes the Enlightenment of "big fish Begonia" on national animation.Technically,we should apply modern technology to the expression of traditional culture.In culture,the traditional culture should be discarded and reconstructed in order to conform to the psychology of modern people.Therefore,in the creation of animation,we should not only pay attention to the commercial interests but also meet the cultural needs and aesthetic pursuit.Finally,through the "big fish" inspired by the localization of domestic animation image design.Early collection of some traditional image,and analyze how they are combined with modern life.Then design ideas and sketches,and finally make the finished product.The animation industry is developing rapidly and the market competition is fierce.Domestic animation if only follow the footsteps of Japan and the west,it will never be able to board the world stage.Only in the traditional culture to absorb nutrition,in order to reflect the national characteristics of domestic animation,to create their own cultural advantages.