Study On The Chinese Micro-Documentary In The Context Of New Media

As the ramification of Documentary in the context of new media,Micro-Documentary is predominant in appealing to public aesthetic needs and reading habits by dint of its unique features namely "micro volume","micro narrative" and "micro propagation".However,there exist some disadvantages as a result of its immaturity and underdevelopment.Utilizing case analysis and comparative research,this paper makes an attempt to analyze the Chinese Micro-Documentary under the framework of Lasswell’s "5W" model,forming multiple perspectives.According to this article,in terms of communication subject,Micro-Documentary reduces the threshold of film and television’s creation and accepts the diversity of production standards,though lead to differences in levels of UGC production and deficiency of expertise and professionals;as for communication object,it better adapts to the living tempo and reading habits of the modern audiences and meets the individualized requirements of different levels of target audiences,though the problem that few people knew the concept of Micro-Documentary should be paid attention to;with reference to communication contents,Micro-Documentary maintains its development towards genre film,being unique in terms of narrative pattern and audio-visual language,notwithstanding the phenomenon of abused entertainment,the homogenization of content and deviation of its noumenon properties;with regard to communication channel,Micro-Documentary better adapts to the channels of"convergence media" than documentary,especially through the mobile media exemplified by smart phones,while there remains much room to improve in the channel of TV media;in terms of communication effect,Micro-Documentary is more focused on emotional expressions,triggering the resonance with the audiences.It actively conducts second mass transmissions via self-media,though there lacks a professional and mature comprehensive surveillance evaluating system.Based on the analysis of the existing problems of Micro-Documentary in China,this article proposes some solution and suggestion according to the "5W" model.Firstly,the concept of Micro-Documentary should be popularized with joint and greater efforts of both academia and the industry,strengthening its development by acknowledging the public with the advantages and concept of micro-documentary.Secondly,the cultivation of professionals in this regard should be laid stress on,which means they should be equipped with not only the ability of practice,but also the platform for exchange and communication.Thirdly,the regurgitation of traditional media by online Micro-Documentary should be encouraged,meanwhile,the role of new media should be given full play to,so as to promote the Micro-Documentary in a slightly mandatory manner.Finally,the comprehensive surveillance evaluating system of Micro-Documentary should be established as soon as possible,in order to regulate the professional team,evaluate the Micro-Documentary works from multi-perspectives and promote the benign development of Micro-Documentary industry in China.