The Comparative Study Of Cultural Trade Competitiveness Between China And Korea

With the development of global economy,cultural industry and cultural trading are growing rapidly under the impetus of the new economy,and gradually become an important force to promote a country's economic growth and enhance the comprehensive competitiveness of the country.To speed up the development of cultural trade has become an important strategic choice for all countries and regions over the world.In recent years,the development of cultural trading in China is relatively fast,however,compared with the developed countries,our country has a lot of problems,such as ‘Starting late,the overall level is low,the cultural trade deficit is serious' and so on.This paper selects South Korea as the comparative study object,because China and South Korea are adjacent,both belonging to the Confucian culture,having the similar cultural background.In the meantime,Korea has great influence on the world cultural trading,its development has made remarkable achievements.This article first analyzes the development situation and characteristics of cultural trade between China and South Korea,and analyzes in terms of the publishing industry,game industry,animation industry,music industry and the policies and measures between the two countries.Then analyze according to export market share,trade competitiveness index,and the index of comparative advantage,and uses the AHP method and gray correlation analysis method for an empirical analysis of the international competitiveness of the cultural trade between the two countries.Finally,summarize the deficiency of cultural trade in our country on the basis of comparison and analysis in the above,and put forward solutions according to China's current lack of competitiveness of cultural trade and the corresponding countermeasures and suggestions to strengthen cooperation between the two countries.