A Comparative Study On The Development And Competitiveness Of Cultural Trade Products Between China And South Korea

At present,the trend of world economic diversification is developing,and the trade of cultural products has become an important factor affecting the competition of comprehensive strength among countries.Strengthening the trade competitiveness of China’s cultural products can further enhance the country’s cultural soft power,so as to improve China’s cultural development strategy and enhance China’s international influence in the context of economic globalization.China and South Korea are geographically close and have profound cultural origins.Over the years,bilateral cultural exchanges between the two countries have achieved fruitful results.Since the implementation of the strategic plan of "building a country through culture" in 1988,the trade in cultural products has developed very rapidly.The "Korean wave" with music,film and television,song and dance as the carrier has not only swept Asia,but also been loved by consumers all over the world.Compared with South Korea’s cultural products trade,China’s cultural products trade deficit is serious,the trade structure is unbalanced,and the level of international competitiveness is low.Therefore,taking China and South Korea as the research object,this paper makes a comparative study on the trade of cultural products between China and South Korea,which has important reference significance for promoting the development of China’s trade of cultural products.Firstly,this paper systematically combs the current domestic and international status of the research on the trade of cultural products between China and South Korea,defines the trade of cultural products and its related concepts,and then makes a comparative analysis on the trade scale of cultural products between China and South Korea,the corresponding industrial structure of cultural products and industrial policies,and expounds the development status of the trade of cultural products between China and South Korea.Secondly,by consulting the data of core cultural products from2013 to 2020 on UN COMTRADE,this paper calculates MS,TC,RCA of the trade of cultural products between the two countries,compares and analyzes the international competitiveness of the trade of cultural products between China and South Korea on this basis.Then,it establishes a model through the grey correlation theory to make a detailed empirical analysis on the international competitiveness of the cultural trade between the two countries.Finally,based on the above research,combined with the successful experience of the development of Korean cultural products trade,this paper puts forward relevant countermeasures and suggestions for the future development of China’s cultural products trade.