Study Of Mascot Dynamic Design Based On Brand Spread

Under the background in the era of digital media,global brand image tends to be the dynamic development to adapt to the development of new media.The spread of brand image uses dynamic graphics,dynamic logo,dynamic mascot,etc.The dynamic design of mascot gradually becomes the concerns of the designer with its credits and appeal.This article is designed to summarize the features of the dynamic mascot on design,study the aesthetic value of mascot dynamic design,and explore the significance and contribution of brand communication in the dynamic design of the mascot from the perspective of brand communication and through typical cases and theoretical researches.Compared with the static mascot design,mascot dynamic design were added two elements: time and space.Through digital media and animation technology,dynamic mascot shows brand images and ideas with colorful visual effects and dynamic rhythm.This fashionable presentation is also interactive and popular with younger consumers.Technological progress brings about the innovation of design concept,and the influence of the new design concept on brand communication is worth to be paided attention and studied.It's a progress and breakthrough of the spread of the brand that Mascot dynamic design caters to the aesthetic needs of consumers.The dynamic mascot design of mascot conforms to the development of times,which is a landmark of brand spread.In overall structure of this paper,firstly,analyze the background and present situation of brand image spread and its relationship with mascot;Secondly,analyze the component factor,design features of dynamic mascot and its advantage on brand spread;Thirdly,analyze application value and the development trend in future of dynamic mascot through mascot animation application;at last,discuss the impact of dynamic mascot to brand spread through study of dynamic mascot design based on brand spread.